Online marketing (Record no. 92272)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190715110650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190715b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199239009 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658:004.738.5 |
| Item number | GAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gay, Richard |
| 245 ## - TITLE STATEMENT | |
| Title | Online marketing |
| Remainder of title | customer-led approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | OUP |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 538 p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Internet marketing |
| -- | Strategy and model |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Online marketing issues |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Online buyer behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Charlsworth, Alan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Esen, Rita |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 20/03/2018 | 0.00 | 658:004.738.5 GAY | 00082124 | 20/03/2018 | 0.00 | 20/03/2018 | Books |