Marketing theory (Record no. 92407)
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000 -LEADER | |
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fixed length control field | a |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190610122306.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190610b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781473904019 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 339.175 |
Item number | BAK |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Baker, Michael J; ed. |
245 ## - TITLE STATEMENT | |
Title | Marketing theory |
Remainder of title | a student text |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Sage |
Date of publication, distribution, etc | 2010 |
Place of publication, distribution, etc | London |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 520p. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing philosophy |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Product management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Saren, Michael; ed. by |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
item type | Books |
Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
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Universal Decimal Classification | University Library | University Library | 02/03/2018 | 0.00 | 658.8 BAK | 00080918 | 02/03/2018 | 0.00 | 02/03/2018 | Books |