Marketing theory (Record no. 92407)

MARC details
000 -LEADER
fixed length control field a
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190610122306.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190610b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473904019
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 339.175
Item number BAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baker, Michael J; ed.
245 ## - TITLE STATEMENT
Title Marketing theory
Remainder of title a student text
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage
Date of publication, distribution, etc 2010
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent xix, 520p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing philosophy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Product management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Saren, Michael; ed. by
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 02/03/2018 0.00   658.8 BAK 00080918 02/03/2018 0.00 02/03/2018 Books
University Library, CUSAT