Myths of PR : (Record no. 92908)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02093cam a2200313 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190627115712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170306s2017 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749479596 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.4 |
| Item number | LEI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leigh, Rich |
| 245 10 - TITLE STATEMENT | |
| Title | Myths of PR : |
| Remainder of title | all publicity is good publicity and other popular misconceptions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | UK |
| Name of publisher, distributor, etc | Koganpage |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 210 pages ; |
| Dimensions | 23 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 01/03/2018 | 0.00 | 659.4 LEI | 00080762 | 01/03/2018 | 0.00 | 01/03/2018 | Books |