Dictionary of marketing and communication; (Record no. 94287)

MARC details
000 -LEADER
fixed length control field 01012nam a2200265 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180521145446.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 740723s1973 enk d 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0700202188
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jefkins, Frank William.
245 10 - TITLE STATEMENT
Title Dictionary of marketing and communication;
Remainder of title including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Aylesbury
Name of publisher, distributor, etc Intertext
Date of publication, distribution, etc 1973
300 ## - PHYSICAL DESCRIPTION
Extent [5], 121 p.
Dimensions 24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Dictionaries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Dictionaries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
General subdivision Dictionaries.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 21/05/2018   658.8(03) JEF 00004265 21/05/2018 21/05/2018 Books
University Library, CUSAT