Dictionary of marketing and communication; (Record no. 94287)
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000 -LEADER | |
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fixed length control field | 01012nam a2200265 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180521145446.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 740723s1973 enk d 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0700202188 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Jefkins, Frank William. |
245 10 - TITLE STATEMENT | |
Title | Dictionary of marketing and communication; |
Remainder of title | including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Aylesbury |
Name of publisher, distributor, etc | Intertext |
Date of publication, distribution, etc | 1973 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | [5], 121 p. |
Dimensions | 24 cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Dictionaries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
General subdivision | Dictionaries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication |
General subdivision | Dictionaries. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
item type | Books |
Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Universal Decimal Classification | University Library | University Library | 21/05/2018 | 658.8(03) JEF | 00004265 | 21/05/2018 | 21/05/2018 | Books |