Advanced cases in marketing management (Record no. 96044)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00911cam a22002531 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180705142102.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 710304s1968 njuahk b 000 0 eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bursk, Edward Collins, |
| 245 10 - TITLE STATEMENT | |
| Title | Advanced cases in marketing management |
| Statement of responsibility, etc | [by] Edward C. Bursk [and] Stephen A. Greyser. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Englewood Cliffs, N.J., |
| Name of publisher, distributor, etc | Prentice-Hall |
| Date of publication, distribution, etc | [1968] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 194 p. |
| Other physical details | illus., facsims., forms. |
| Dimensions | 23 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Prentice-Hall foundations of marketing series |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Greyser, Stephen A., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 05/07/2018 | 658.8 BUR,68 | 00004805 | 05/07/2018 | 05/07/2018 | Books |