Advertising fundamentals (Record no. 96117)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00876cam a2200265 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180717093931.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 790323s1980 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0882441892 : |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| Item number | BUR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burton, Philip Ward, |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising fundamentals |
| Statement of responsibility, etc | Philip Ward Burton, William Ryan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3d ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Columbus, Ohio : |
| Name of publisher, distributor, etc | Grid Pub., |
| Date of publication, distribution, etc | c1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 882 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Grid series in advertising and journalism |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ryan, William, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Reference |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 17/07/2018 | 659.1 BUR | 00018753 | 17/07/2018 | 17/07/2018 | Reference |