Social customer relationship management and loyalty among banking customers: underlying impact of customer engagement and brand reputation

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Publication details: School of Management Studies, CUSAT Kochi 2024Description: 204pSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses	University Library	658.818.2 LIB/S T (Browse shelf(Opens below))	Not for loan		T0002285

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Previous	658.818:004.7 VAN When digital becomes human	658.818(078.7:73) SPE When America Does it Right: Case Studies in Service Quality.	658.818.2 KUM Profitable customer engagement	658.818.2 LIB/S T Social customer relationship management and loyalty among banking customers: underlying impact of customer engagement and brand reputation	658.818.2 SHE Customer relationship management: emerging concepts, tool and applictions	658.818:336.71 GOL CRM in real time	658.818:336.71(540) UPP Customer relationship management in Indian banking industry	Next

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