Signaling brand social perception through cause communication: exploring its downstream impact on consumer intentions

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Publication details: School of Management Studies, CUSAT. Kochi. 2025.Description: 201pSubject(s):

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Item type	Current library	Call number	Status	Notes	Date due	Barcode
Theses	University Library	658.8 MUK/S T (Browse shelf(Opens below))	Not for loan	processing		T0002439

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Previous	658.8 MORR Current marketing views	658.8 MOY Macro marketing, a social perspective	658.8 MUH/G T Green consumption for a sustainable future in an emerging economy: factors influencing the adoption of zero waste lifestyle	658.8 MUK/S T Signaling brand social perception through cause communication: exploring its downstream impact on consumer intentions	658.8 MUR Marketing finance and evaluation	658.8 NEE/P T Personalization-privacy paradox: role of technology readiness in understanding users' perceptions and attitude towards online behavioural advertising	658.8 OBR Supplier relationship management	Next

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