Maxi marketing : the new direction in advertising, promotion, and marketing strategy
Publication details: New York McGraw-Hill 1987 Description: x, 278p| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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University Library | 658.8 RAP (Browse shelf(Opens below)) | Missing Reported | 00038456 |
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| 658.8 RAM Marketing management | 658.8 RAM Customer in the boardroom? | 658.8 RAO Services marketing | 658.8 RAP Maxi marketing | 658.8 RAT Statistical modeling and analysis for database marketing | 658.8 REE Industrial marketing: analysis, planning and control | 658.8 REI/E Events marketing management |
Bibliog on p. 269-274
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