Indian consumers: studies and cases for marketing decisions
Publication details: New Delhi Tata McGraw-Hill 1973Edition: Description: xvi,336pISBN:- 658.8.012(540)
Item type | Current library | Call number | Status | Date due | Barcode |
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Books | University Library | 658.8.012(540) MEH (Browse shelf(Opens below)) | Available | 00001155 |
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658.8.012.2 FER Customer-oriented planning | 658.8.012.2 WES How to write a marketing plan | 658.8.012(540) MAR Marketing management | 658.8.012(540) MEH Indian consumers: studies and cases for marketing decisions | 658.8.013 GRA Critical thinking in consumer behavior: cases and experimental exercises | 658.8.013 REY Consumer behavior | 658.8.013 ZAL How customers think: essential insights into the mind of the market |
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