Brands in the balance: meeting the challenges to commercial identity
Publication details: New Delhi Pearson Education Asia 2001Edition: Description: x,278pISBN:- 81-7808-439-2
- 658.626:003.65
Item type | Current library | Call number | Status | Date due | Barcode |
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University Library | 658.626:003.65 DRA (Browse shelf(Opens below)) | Available | 00049310 |
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658.626 VER Brand management: text and cases | 658.626 WIT Gen Z frequency | 658.626:003.65 BRA Deep branding on the internet: applying heat and pressure online to ensure a lasting brand | 658.626:003.65 DRA Brands in the balance: meeting the challenges to commercial identity | 658.626:003.65 GAD 4-D branding: cracking the corporate code of the network economy | 658.626:003.65 MEY Branding at the digital age | 658.626:003.65 SHE Added value: the alchemy of brand-led growth |
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