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Foundations of advertising theory and practice

By:

Chunawalla, S. A []

Contributor(s):

Sethia, K. C

Publication details: Mumbai Himalaya Publishing House 2000Edition: Description: xvi,835pISBN:

81-7493-925-3

ISSN:

Subject(s):

Advertising. Advertising

DDC classification:

659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	659.1 CHU (Browse shelf(Opens below))	Available		00049516

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Previous	659.1 BOY Advertising Management.	659.1 BUR Advertising fundamentals	659.1 CAP Making ads pay.	659.1 CHU Foundations of advertising theory and practice	659.1 CLO Integrated advertising, promotion and marketing communications	659.1 CLO Integrated advertising, promotion, and marketing communications	659.1 DUP Advertised mind:ground-breaking insights into how our brains respond to advertising	Next

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