Interviewing groups and individuals in qualitative market research: QMR. 2
Publication details: London Sage Publications 2002Description: xiv,156pISBN:- 0-7619-7272-2
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University Library | 658.8.012.1 IMM.2 (Browse shelf(Opens below)) | Available | 00049799 |
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| 658.8.012.1 CRA International marketing research | 658.8.012.1 CRA"2005" International marketing research | 658.8.012.1 IMM.1 Introduction to qualitative market research: | 658.8.012.1 IMM.2 Interviewing groups and individuals in qualitative market research: | 658.8.012.1 IMM.3 Methods beyond interviewing in qualitative market research | 658.8.012.1 IMM.4 Analysis and interpretation in qualitative market research: | 658.8.012.1 IMM.5 Developing brands with qualitative market research: |
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