Introduction to qualitative market research: QMR. 1

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Publication details: London Sage Publications 2002Description: xv,136pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.8.012.1 IMM.1 (Browse shelf(Opens below))	Available		00049798

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Previous	658.8.012.1 COH Theory of the firm; resource allocation in a market economy	658.8.012.1 CRA International marketing research	658.8.012.1 CRA"2005" International marketing research	658.8.012.1 IMM.1 Introduction to qualitative market research:	658.8.012.1 IMM.2 Interviewing groups and individuals in qualitative market research:	658.8.012.1 IMM.3 Methods beyond interviewing in qualitative market research	658.8.012.1 IMM.4 Analysis and interpretation in qualitative market research:	Next

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