Strategic marketing planning and control
Publication details: Oxford Butterworth Heinemann 2001Edition: 2nd edDescription: xvi, 304pISBN:- 0-7506-5236-5
- 658.8
Item type | Current library | Call number | Status | Date due | Barcode |
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University Library | 658.8 DRU (Browse shelf(Opens below)) | Available | 00051881 |
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658.8 DEN Selling to win | 658.8 DOU Economics of marketing | 658.8 DOY Analytical marketing management | 658.8 DRU Strategic marketing planning and control | 658.8 DUT Integrated marketing communications | 658.8 EAS/C Consumer behaviour | 658.8 EHR Consumer behaviour |
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