Building the brand-driven business: operationalize your brand to drive profitable growth
Publication details: San Francisco Jossey_Bass 2002Edition: Description: xvi, 299pISBN:- 0-7879-6255-4
- 658.626
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University Library | 658.626 DAV (Browse shelf(Opens below)) | Available | 00054108 |
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| 658.626 BRA Brands with a conscience | 658.626 CHA Brand rewired | 658.626 CHE Understanding brands | 658.626 DAV Building the brand-driven business: operationalize your brand to drive profitable growth | 658.626 DEA Business the Richard Branson way | 658.626 DEC Creating powerful brands in consumer, service and industrial markets | 658.626 HAI Brand failures:the truth about the 100 biggest branding mistakes of all time |
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