Brand royalty : how the world's top 100 brands thrive and survive

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Publication details: Lodon Kogan Page 2005Edition: Description: vi, 314pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.626 HAI (Browse shelf(Opens below))	Available		00059257

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Previous	658.626 DEA Business the Richard Branson way	658.626 DEC Creating powerful brands in consumer, service and industrial markets	658.626 HAI Brand failures:the truth about the 100 biggest branding mistakes of all time	658.626 HAI Brand royalty : how the world's top 100 brands thrive and survive	658.626 KAP 24 brand mantras: finding a place in the minds and hearts of consumers	658.626 KAP New strategic brand management	658.626 KEL Strategic brand management:building,measuring and managing brand equity	Next

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