Media monoliths : how great media brands thrive and survive
Publication details: London Kogan Page 2005Edition: Description: viii, 261pISBN:- 9780749444037
- 658.626
Item type | Current library | Call number | Status | Date due | Barcode |
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University Library | 658.626 TUN (Browse shelf(Opens below)) | Available | 00059269 |
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658.626 SIB T Effects of sale promotion on consumer based brand equity (Thesis) | 658.626 SRI Future of branding | 658.626 SRI ;1 Future of branding | 658.626 TUN Media monoliths : how great media brands thrive and survive | 658.626 TUN Luxury world | 658.626 VER Brand management: text and cases | 658.626 WIT Gen Z frequency |
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