Advertising management Rajeev Batra, John G Myers and David A Aaker
Publication details: New Delhi Dorling Kindersley 2009 Edition: 5th.edDescription: 768pISBN:- 9788177588507
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University Library General Stacks | 659.113.8 BAT (Browse shelf(Opens below)) | Available | 00062467 |
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| 659.1 WEL Advertising | 659.113.25 EAS Consumer behaviour | 659.113.25(540) AGR Consumer behaviour and rural marketing in India | 659.113.8 BAT Advertising management | 659.1:338.48 KER Advertising in leisure and tourism | 659.3 CAR Communication as culture | 659.4 BRA Running an effective investor relations department |
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