Brand rewired: connecting Intellectual property, branding and creativity strategy Anne H. Chasser and Jennifer C. Wolfe

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Publication details: John Wiley 2010 New Jersey Description: xvi, 224pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library General Stacks	658.626 CHA (Browse shelf(Opens below))	Available		00065194

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Previous	658.58:62 DEB Maintenance management and engineering	658.589:62 NAR Managing technology and innovation for competitive advantage	658.62.018.2 RAJ Total quality management	658.626 CHA Brand rewired	658.7 COO Mastering purchasing management for inbound supply chain	658.8 (100) MAT International marketing management	658.8 ALE Industrial marketing	Next

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