Multiattribute decisions in marketing : a measurement approach
Series: ( Editor's series in marketing )Publication details: Illinois Dryden Press 1973 Description: xvii, 396p| Item type | Current library | Call number | Status | Date due | Barcode |
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University Library | 658.8 GRE/M (Browse shelf(Opens below)) | Available | 00009393 |
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| 658.8 GIS' 74 Marketing and society | 658.8 GRE Essentials of statistics in marketing | 658.8 GRE/A Applied multidimensional scaling | 658.8 GRE/M Multiattribute decisions in marketing | 658.8 GRE/MAR Marketing | 658.8 GUN Relationship marketing: focusing on consumer complaints | 658.8 HAG B2B customer experience |
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