Multivariate analysis in marketing : theory and application

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Publication details: California Wadsworth 1971 Description: ix, 358p

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.8 AAK (Browse shelf(Opens below))	Checked out	09/05/2001	00004230

Previous		No cover image available		No cover image available		No cover image available		Next
Previous	658.8 (100) BEN International marketing: strategy planning, market entry and implementation	658.8 (100) GEM Relationships and Network in Internatinoal Markets	658.8 (100) MAT International marketing management	658.8 AAK Multivariate analysis in marketing	658.8 ABI/U Under the skin of the Indian consumer	658.8 ADL Plotting marketing strategy, a new orientation	658.8 AHM Internal marketing: tools and concepts for customer focused management	Next

References at the end of each chap

pt.1. Analysis of dependence; pt.2 Analysis of interdependence

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