Contemporary direct and interactive marketing Lisa D Spiller and Martin Baier
Publication details: 2011 Dorling kindersly New DelhiEdition: 2nd edDescription: xxvi, 447pISBN:- 9788131730997
Item type | Current library | Call number | Status | Date due | Barcode |
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University Library | 658.8 SPI (Browse shelf(Opens below)) | Available | 00070751 |
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658.8 SOL Consumer behavior | 658.8 SOL/F Fashion and luxury marketing | 658.8 SPE Cycle of marketing | 658.8 SPI Contemporary direct and interactive marketing | 658.8 SPI/D Direct, digital & data-driven marketing | 658.8 SPI/S Selling and sales management | 658.8 SRI Marketing Management |
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