New strategic brand management creating and sustaining brand equity long term
Publication details: 2009 Kogan Page New DelhiEdition: 5Description: xv, 560pISBN:- 9788175544406
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University Library | 658.626 KAP (Browse shelf(Opens below)) | Available | 00070802 |
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| 658.626 HAI Brand failures:the truth about the 100 biggest branding mistakes of all time | 658.626 HAI Brand royalty : how the world's top 100 brands thrive and survive | 658.626 KAP 24 brand mantras: finding a place in the minds and hearts of consumers | 658.626 KAP New strategic brand management | 658.626 KEL Strategic brand management:building,measuring and managing brand equity | 658.626 KEL"2015" Strategic brand management | 658.626 KOT B2B brand management |
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