Strategic brand management building, measuring and managing brand equity

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Publication details: Uttar Pradesh Pearson 2015Edition: 4th edDescription: xxix, 586pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.626 KEL"2015" (Browse shelf(Opens below))	Available		00080782

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Previous	658.626 KAP 24 brand mantras: finding a place in the minds and hearts of consumers	658.626 KAP New strategic brand management	658.626 KEL Strategic brand management:building,measuring and managing brand equity	658.626 KEL"2015" Strategic brand management	658.626 KOT B2B brand management	658.626 LIN Brand sense: how to build powerful brands through touch, taste, smell, sight & sound	658.626 MAL Brand management	Next

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