TY  - BOOK
AU  - Park C. Whan 
AU  - Sheth, Jagdish N ed.by
TI  - Legends in consumer behavior
SN  - 9789352808236
PY  - 2019///
CY  - New Delhi
PB  - Sage
KW  - Consumer behavior
N1  - V.1: The role of familiarity and knowledge in consumer behavior
V.2:Involvement and reference group influence
V.3:Decision - making and chose decision
V.4:Brand Strategy
V.5:Causes of brand attachment and its effect on consumers' information processing, evaluations, and behaviors
ER  -