TY  - BOOK
AU  - Varadarajan, Rajan 
AU  - Bharadwaj, Sundar ed.by
TI  - Legends in strategic marketing
SN  - 9789352805952
PY  - 2018///
CY  - New Delhi
PB  - Sage
KW  - Marketing
KW  - Strategic planning
N1  - V.1:Strategic marketing and strategic management
V.2:Strategic marketing and innovation
V.3:Strategy and performance
V.4:Inter - organizational cooperation and interactive marketing
V.5:Environmental sustainability, innovations for emerging markets and marketing in emerging markets
ER  -