TY  - BOOK
AU  - Backer,Thomas E
AU  - Rogers, Everett M.
AU  - Sopory, Pradeep
TI  - Designing health communication campaigns : what works?
SN  - 9780803943322
PY  - 1992///
CY  - USA
PB  - Sage
KW  - Mass media in health education
KW  - Communication in medicine
ER  -