TY  - BOOK
AU  - Watson, Tom
AU  - Noble, Paul
TI  - Evaluating public relations: Best practice guide to public relations planning, research & evaluation 
SN  - 9780749445218
PY  - 2005///
CY  - US
PB  - Kogan page
KW  - Public relations- evaluation
KW  - Public relations- Evaluation - case studies
ER  -