TY  - BOOK
AU  - Kelley, Larry D
AU  - Jugenheimer, Donald W.
TI  - Advertising media planning: a brand management approach
SN  - 9788120325296
PY  - 2004///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Advertising media planning
KW  - Brand name products
ER  -