TY  - BOOK
AU  - Rossiter, John R.
AU  - Percy, Larry 
AU  - Bergkvist, Lars
AU  - Mathew, Waters Ed. by
TI  - Marketing communications: objectives, strategy, tactics    
SN  - 9781526438652
PY  - 2018///
CY  - London
PB  - Sage Publications
KW  - Communication in marketing-Positioning -Advertising
KW  - Sales
ER  -