TY  - BOOK
AU  - Deepa, Jawahar
AU  - Guided by M. K. Muhammed Aslam
TI  - Antecedents of destination brand equity: special reference to Kerala as an ayurvedic destination
PY  - 2021///
CY  - Kochi
PB  - School of Management Studies,CUSAT
KW  - Incredible India
KW  - Brand equity
KW  - Economic development
KW  - Tourism--Ayurveda--Kerala
UR  - https://shodhganga.inflibnet.ac.in/handle/10603/386788
ER  -