TY  - BOOK
AU  - Athena Joy
AU  - Guided by Moli P. Koshy
TI  - Parental adoption of e-commerce: a reverse socialization perspective
PY  - 2019///
CY  - Kochi
PB  - School of Management Studies, CUSAT
KW  - Parent adopt e-commerce
KW  - Consumer socialization
ER  -