TY  - BOOK
AU  - Neethu Mohan
AU  - Guided by Zakkariya K. A.
TI  - Personalization-privacy paradox: : role of technology readiness in understanding users' perceptions and attitude towards online behavioural advertising
PY  - 2024///
CY  - Kochi
PB  - School of Management Studies, CUSAT
KW  - Online behavioural advertising-Onsite behavioural advertising-Network behavioural advertising
ER  -