TY  - BOOK
AU  - Libin Thomas
AU  - Guided by Zakkariya K. A.
TI  - Social customer relationship management and loyalty among banking customers: underlying impact of customer engagement and brand reputation
PY  - 2024///
CY  - Kochi
PB  - School of Management Studies, CUSAT
KW  - Indian Banking Sector- Customer Relationship Management
ER  -