00509nam a22001337a 450000500170000000800410001708000190005810000210007724501230009826000560022130000100027765300580028770000300034520260507120442.0260202b        |||||||| |||| 00| 0 eng d  a658.8bMUK/S T  aMukul Dev Surira  aSignaling brand social perception through cause communication:bexploring its downstream impact on consumer intentions  bSchool of Management Studies, CUSAT.aKochi.c2025.  a201p.  aBrand social perception-Social Entification of Brands  aGuided by Zakkariya K. A.