00559nam a22001577a 4500 20260507120442.0 260202b |||||||| |||| 00| 0 eng d 658.8 MUK/S T Mukul Dev Surira Signaling brand social perception through cause communication: exploring its downstream impact on consumer intentions School of Management Studies, CUSAT. Kochi. 2025. 201p. Brand social perception-Social Entification of Brands Guided by Zakkariya K. A. OO 0 0 udc 0 1 UL UL 2026-02-02 0 658.8 MUK/S T T0002439 2026-02-02 2026-02-02 TH processing 115169 115168