TY  - BOOK
AU  - Mukul Dev Surira
AU  - Guided by Zakkariya K. A.
TI  - Signaling brand social perception through cause communication: exploring its downstream impact on consumer intentions
PY  - 2025///
CY  - Kochi.
PB  - School of Management Studies, CUSAT.
KW  - Brand social perception-Social Entification of Brands
ER  -