TY  - BOOK
AU  - Moran, Robert . T
AU  - Reinserberger R. John
TI  - Global Challenge. Building the New Worldwide Enterprise
SN  - 0-07-709022-5
U1  - 658.11(100) 
PY  - 1994///
CY  - London
PB  - McGraw-Hill
KW  - International Buisness Enterprises Management
N1  -  Ref at the End of Each Chap
ER  -