TY  - BOOK
AU  - Dichter, Ernest
AU  - 
TI  - Packing :  The Sixth Sense? : A Guide to Identifying Consumer Motivation
U1  - 2(091)(042) 
PY  - 1975///
CY  - Boston
PB  - Cabners
KW  - Sixth sense
KW  - Consumer Motivation
ER  -