TY  - BOOK
AU  - Baron, Steve
AU  - Harris, Kim
TI  - Services Marketing : Text and Cases
SN  - 0-333-6183-8
U1  - 658.8.012.1 
PY  - 1995///
CY  - London
PB  - Macmillan
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
ER  -