TY  - BOOK
AU  - Bergh, Bruce G Vanden
AU  - Katz, Helen
TI  - Advertising principles: chocice challenge change
SN  - 0-8442-2990-3
U1  - 659.1 
PY  - 1999///
CY  - Illinois
PB  - NTC/Contemporary
KW  - Adevertising principles
ER  -