TY  - BOOK
AU  - McQuail, Denis
AU  - 
TI  - Mass Communication Theory:An Introduction
SN  - ISBN 0-8039-7
U1  - 659.3 
PY  - 1997///
CY  - London
PB  - Sage
KW  - Mass communication
N1  -  Bibliog on p. 385-407
ER  -