TY  - BOOK
AU  - Ozimek, John
TI  - Targeting for success.  A guide to new techniques for measurement and analysis in database and direct response marketing
T2  - ( McGraw- Hill marketing for professionals series )
SN  - 0-07-707766-0
PY  - 1993///
CY  - London
PB  - McGraw-Hill
KW  - Data base marketing
KW  - Marketing management
N1  - Bibliog on p. 262-263
ER  -