TY  - BOOK
AU  - Fuerderer, Ralph
AU  - 
TI  - Optimal bundling: marketing strategies for improving economic performance
SN  - 3-540-65247-7
U1  - 658.8 
PY  - 1999///
CY  - Heidelberg
PB  - Springer-Verlag
KW  - Optimal price bundling
KW  - Price bundling
KW  - Bundle priceing
KW  - Sales management
KW  - Marketing
KW  - Marketing strategies
ER  -