TY  - BOOK
AU  - Schoner, Bertram
AU  - Kenneth, P. Uhl
TI  - Marketing research information systems and decision making
SN  - 0-471-76262-8
U1  - 658.8.012 
PY  - 1975///
CY  - New York
PB  - Johgn Wiley & Sons
KW  - Marketing research
ER  -