TY  - BOOK
AU  - Reynolds, Fred E
AU  - Wells, William D
TI  - Consumer behavior
SN  - 0-07-052031-3
U1  - 658.8.013 
PY  - 1977///
CY  - New York
PB  - McGraw-Hill Book Company, Inc.
KW  - Consumer Behaviour
KW  - Consumers
ER  -