TY  - BOOK
AU  - Muhlbacher,  Hans
AU  - Dahringer, Lee
TI  - International marketing: a global perspective
SN  - 1-86152-456-0
U1  - 658.8(100) 
PY  - 1999///
CY  - London
PB  - International Thomson Business Press
KW  - International Marketing
KW  - Globalisation of trade
ER  -