TY  - BOOK
AU  - Lancaster, Geoff
AU  - Reynolds, Paul
TI  - art of marketing: introduction to marketing: a step-by-step guide to all the tools of marketing
SN  - 81-242-0219-2
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Crest Publishing House
KW  - Marketing management
N1  -  9 vols
ER  -