TY  - BOOK
AU  - Morse, Stephen
AU  - 
TI  - art of marketing: successful product management: a guide to strategy, planning and development
SN  - 81-242-0219-2
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Crest Publishing House
KW  - Marketing management
N1  -  9 vols
ER  -